Written by B2B Marketing
In these uncertain times, the last thing that you’ll want to do is cut marketing budget and activities and stop attracting new customers. Sales and marketing alignment has been climbing the business agenda ever since an Aberdeen Group report in December 2011 named them the new ‘power couple’.
This whitepaper explores new approaches that are needed to deliver this alignment.
The Elevation Awards 2024 Winners Report is an essential guide for client-side marketers to discover which agencies and organizations are leading the way in US B2B marketing creativity, innovation and excellence. You’ll be able to
Social selling is a modern approach to sales where businesses and sales professionals leverage social media platforms to identify prospects, build relationships, and drive sales. It moves away from traditional cold calling and conventional ways,
This comprehensive report explores the evolving role of B2B events in achieving key marketing objectives. It provides valuable insights from a recent survey of our community of B2B marketers, highlighting how in-person, virtual, and hybrid
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
