The UK’s small firms generated a combined £1.8 trillion in revenue in the past year – and as a group of prospects, they’ve been underserved and ignored by B2B businesses for quite some time.
According to research carried out by marketing agency Earnest, 90% of brands struggle to identify and connect with small business owners. Don’t be mistaken; it’s simply not a case of shrinking your enterprise proposition down to a smaller scale. That won’t do the job.
The B2B Marketing Awards Winners Report 2025 is the definitive showcase of the most effective, commercially impactful and creatively advanced B2B marketing of the past year. It reveals how the industry’s top-performing teams are redefining
The B2B Marketing Awards 2025 are just around the corner. The increasingly relevant Most Commercially Successful Campaign category highlights programs that deliver measurable business impact. These campaigns go beyond creative ideas: they turn insight, strategy
If you want to understand what’s truly working in standout B2B creative right now, download the 7 Key Trends Redefining Creative in B2B Marketing. Based on the most compelling entries and winners from the 2024
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
