Building a successful SME campaign

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Download this free, practical guide to planning and executing a successful marketing campaign that targets small businesses

The UK’s small firms generated a combined £1.8 trillion in revenue in the past year – and as a group of prospects, they’ve been underserved and ignored by B2B businesses for quite some time.

According to research carried out by marketing agency Earnest, 90% of brands struggle to identify and connect with small business owners. Don’t be mistaken; it’s simply not a case of shrinking your enterprise proposition down to a smaller scale. That won’t do the job.

This guide will explain how to get over the hurdle by planning and executing a successful SME campaign, which includes:

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