The UK’s small firms generated a combined £1.8 trillion in revenue in the past year – and as a group of prospects, they’ve been underserved and ignored by B2B businesses for quite some time.
According to research carried out by marketing agency Earnest, 90% of brands struggle to identify and connect with small business owners. Don’t be mistaken; it’s simply not a case of shrinking your enterprise proposition down to a smaller scale. That won’t do the job.
