Social media has brought new opportunities and fresh challenges for companies looking to further connect with their audience. Creating a strong brand reputation and a thriving social community is the key to fostering brand advocacy among social media users. While word-of-mouth brand advocacy has always been important, its scope was previously limited to the people you connected with and interacted with on a regular basis. Social media has removed that limitation and given new power to consumers.
This whitepaper from Torpedo highlights the importance of relationship building in customer advocacy and suggests social strategies that will enable companies to acquire more advocates.
