The journey today’s customers take when making purchase decisions is complex: sales and marketing teams need a powerful tool to support their activities. CRM and marketing automation systems differ in the business goals and features, but when combined, allow communications to be scaled and targeted for a better customer experience and more effective sales cycle. CRM alone falls drastically short in supporting the marketing activities of today’s companies.
This guide from Dotmailer outlines the five key benefits of integrating Salesforce CRM with marketing automation offers advice for implementation.
