In the B2B world, building shareholder value has always been done through building strong relationships. As the world has moved online, those relationships need to be built and maintained there now too. Social media marketing is the activity of the moment and although building and maintaining a successful opt-in community is a significant investment – in terms of both budget and resource, that needs to be looked at as a long-term approach (typically they will take two years to deliver results) – if it’s done right it can deliver enduring benefits for your business, which translates into better, more sustainable returns for your shareholders.
This whitepaper discusses how to build shareholder value through an opt-in community.
