Channel marketing is a complex landscape to navigate.
A small minority of vendors and partners are ahead of the curve when it comes to successfuly combining channel marketing with ABM. But most struggle with common challenges around using channel marketing in sync with ABM programmes.
If you’re facing those challenges, then this guide is for you.
Based on a six-month global pilot roll out by Sherpa for a major software company, this manual will take you through the processes, pitfalls and peculiarities of channel partner-based ABM.
