Marketing has moved up the strategic agenda in recent years due to the changes that the digital revolution has brought. Gone are the days when it was seen as a nice to have and the first area to cut costs when budgets were tight: the move online means that marketing is now recognised as having a huge role to play in a company’s sustainable revenue generation.This whitepaper explores how to help CMOs prove credibility at board level, where typically marketing has not been perceived as an important part of the revenue generation cycle.