Content first, keywords second

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It can be difficult to get SEO right – how do you produce content that will engage your audience without obviously stuffing it with keywords so they will find it? The key is to focus on the quality of your content first, and worry about keywords second. This is more true than ever now that Google has developed its algorithms to recognise good content and penalise anything that is visibly keyword heavy.

This guide explains how keywords have evolved following recent updates to Google’s algorithms, as well as the way in which user habits have changed as a result. It also takes a look at some of the best types of content for B2B audiences, by looking at some of the brands that are creating great B2B content. 

  • Understand algorithms – so that you’re up to date with Google’s latest updates and know what this means for your use of SEO.
  • Create high-quality content ­– that will engage your audience and feature at the top of search results.
  • Be inspired – to create the right type of content for your audience. 

"Write good content for your users first and foremost, because the gap between what the user wants and what search engines want is growing ever-slimmer"

1 – Introduction

2 – The evolution of the keyword

3 – Semantic search: What does the user really mean?

4 – What sort of content should I write?

5 – Conclusion 

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Why leads aren’t everything and you need to align your content with self-serve buyer journeys

This report takes a detailed look at why content marketing needs to be so much more than just generating leads downloading a report (yes, we know). Of course, this still plays an important role, but

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The Elevation Awards 2024 Winners Report

The Elevation Awards 2024 Winners Report is an essential guide for client-side marketers to discover which agencies and organizations are leading the way in US B2B marketing creativity, innovation and excellence. You’ll be able to

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LinkedIn Social Selling Mastery: The Blueprint for B2B Success.

Social selling is a modern approach to sales where businesses and sales professionals leverage social media platforms to identify prospects, build relationships, and drive sales. It moves away from traditional cold calling and conventional ways,

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Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.