Content marketing is driving the way marketing organisations are engaging their audiences. But in our customer-empowered world, it’s become more difficult for marketers to cut through clutter and a lot more challenging to garner loyalty with their audiences. That’s why smart content delivered in context will make you stand out in the crowd. Content marketing supports awareness and demand generation by establishing digital, value-based relationships that give marketers a way to excite and empower existing customers. It also enhances sales enablement by offering information to those who need it.
Regardless of where your content marketing stands, this whitepaper from Oracle Marketing Cloud offers three core points to support your ability to ramp up your activities.
