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Content marketing metrics that matter

Written by B2B Marketing

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Learn what’s stopping marketers from measuring their content, and discover the metrics you may have missed.

Research suggests marketers only spend 5% of their effort on measuring the effectiveness of their content.

Isn’t that crazy? It makes you wonder why people bother creating the content at all if they’re not interested in the effect it’s having.

Access this free report, created in association with Turtl, to discover:

  • The frequent obstacles marketers run into when trying to measure their content.
  • The 4 most common types of content marketing metrics, and who to share these with.
  • The 5 content marketing metrics you may have missed.
  • Why changing your mindset to a more agile approach to content is crucial.  
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The Elevation Awards 2024 Winners Report

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The Elevation Awards 2024 Winners Report is an essential guide for client-side marketers to discover which agencies and organizations are leading the way in US B2B marketing creativity, innovation and excellence. You’ll be able to

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LinkedIn Social Selling Mastery: The Blueprint for B2B Success.

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