Creating ideal customers

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Seventy-five per cent of CEOs want marketing to focus more on ROI. As a result, CMOs are facing a dilemma: they have to find ways of constantly attributing revenue to efforts while focusing on driving their company forward into the digital age. The key challenges lie within the ever-growing number of digital channels and systems – customers are becoming frustrated by the lack of personalisation and inconsistencies throughout these channels. This whitepaper from Oracle Marketing Cloud provides marketing leaders with data-driven solutions to unify marketing resources and empower modern marketing teams to deliver personalised customer experiences across each channel. 

Seventy-five per cent of CEOs want marketing to focus more on ROI. As a result, CMOs are facing a dilemma: they have to find ways of constantly attributing revenue to efforts while focusing on driving their company forward into the digital age. The key challenges lie within the ever-growing number of digital channels and systems – customers are becoming frustrated by the lack of personalisation and inconsistencies throughout these channels. 

This whitepaper from Oracle Marketing Cloud provides marketing leaders with data-driven solutions to unify marketing resources and empower modern marketing teams to deliver personalised customer experiences across each channel.

 

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Why leads aren’t everything and you need to align your content with self-serve buyer journeys

This report takes a detailed look at why content marketing needs to be so much more than just generating leads downloading a report (yes, we know). Of course, this still plays an important role, but

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Martech Vendor Spotlight Report for Lead Generation

Lead generation has always been a critical aspect of B2B marketing, with marketing teams needing to feed the often insatiable demand of sales for fresh opportunities. But there are a unique set of challenges and

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Martech Vendor Spotlight Report for Digital Experience Platforms 2024

Watch our on-demand webinar “How to select your next digital experience platform” to learn more about this topic. In a marketing landscape where standing out is virtually impossible, choosing the right digital experience platform is

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Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.