Customer centricity is the subject of much discussion and debate, but how many organisations can genuinely claim to have achieved it? This roundtable examined what it truly means for a B2B organisation to put the customer at the heart of the business, and discussed the steps required to achieve this goal – as well as the obstacles likely to be encountered along the way.

- Customer experience [CX]
What is customer knowledge sharing and why is it important?
- Customer experience [CX]
The report emphasizes the importance of customer knowledge sharing in today’s competitive market, where customers demand instant, personalized, and relevant information. Traditional methods of customer engagement are failing as they often make it difficult for