Customer centricity is the subject of much discussion and debate, but how many organisations can genuinely claim to have achieved it? This roundtable examined what it truly means for a B2B organisation to put the customer at the heart of the business, and discussed the steps required to achieve this goal – as well as the obstacles likely to be encountered along the way.
- Brand, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], Strategy and Evolution
The B2B Ignite 2025 Agenda
- Brand, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], Strategy and Evolution
The B2B Ignite 2025 agenda is packed with exclusive research, insights, and evidence to show you what’s changed in B2B, and what’s coming next. You’ll hear detailed, no-holds-barred case studies: exactly what’s working, and what’s
