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Customer journey maps and buyer personas

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Today’s buyers have more ways to interact with businesses than ever, but this doesn’t always translate to a positive customer experience.This paper from Silverpop, an IBM company, shows how customer journey maps and buyer persona marketing can facilitate your contacts’ purchase decisions and improve customer experience.

Today’s buyers have more ways to interact with businesses than ever, but this doesn’t always translate to a positive customer experience.

This paper from Silverpop, an IBM company, shows how customer journey maps and buyer persona marketing can facilitate your contacts’ purchase decisions and improve customer experience.

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The B2B Ignite 2025 Agenda

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The B2B Ignite 2025 agenda is packed with exclusive research, insights, and evidence to show you what’s changed in B2B, and what’s coming next. You’ll hear detailed, no-holds-barred case studies: exactly what’s working, and what’s
Elevation Awards 2025 - submission guide
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Elevation Awards 2025 Submission Guide

  • ABM & demand generation, Brand, Content, Creative & Campaigns, Data and Insights, People, Teams and Skills, Strategy and Evolution
Ready to showcase your B2B marketing success? Download the Elevation Awards 2025 Submission Guide for everything you need to know about entering, including key dates, categories, and tips for crafting a winning entry.
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B2B Marketing Awards: Breakthrough Trends Report 2025

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Highlighting the trends powering the future of B2B campaigns and creative – based on insights from entries to the B2B Marketing Awards

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