In this exclusive research, carried out by B2B Marketing in association with Cyance, we reveal B2B marketers’ biggest hurdles and frustrations with the way sales deal with the leads they’re sent – and how to overcome them.
Download this free study to find out:
- Why leads not being followed up promptly is the number one concern for B2B marketers
- The reason why almost half of marketers still send leads straight to sales without scoring them
- The average time it takes sales to follow up on qualified leads send by sales
- How many organisations are still operating without definition of what makes a qualified lead
- How predictive marketing can tackle many of the frustrations marketers have around lead management.
