Dynamic marketing – How programmatic, mobile, social and native will reshape the marketing landscape in 2015

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A recent study found that people spend more time on their mobile devices than on their PCs. And over a month, on average twenty-nine hours and 14 minutes on their PCs and forty-one hours and forty-two minutes on their smartphones. Thanks to these devices and cloud connectivity, people are always ‘switched on’. They consume media and content in multiple formats – articles, video, gaming – and expect the experience to be consistent across all platforms. For marketers, this is a big opportunity, but one full of challenges. How do brands reach the right consumers, with the right content at the right time on the right device?This whitepaper from Citrix GoToWebinar explores the opportunities that are brought forward by this shift in consumption method, and highlights how to cut-through the information overload.   

A recent study found that people spend more time on their mobile devices than on their PCs. And over a month, on average twenty-nine hours and 14 minutes on their PCs and forty-one hours and forty-two minutes on their smartphones. Thanks to these devices and cloud connectivity, people are always ‘switched on’. They consume media and content in multiple formats – articles, video, gaming – and expect the experience to be consistent across all platforms. For marketers, this is a big opportunity, but one full of challenges. How do brands reach the right consumers, with the right content at the right time on the right device?

This whitepaper from Citrix GoToWebinar explores the opportunities that are brought forward by this shift in consumption method, and highlights how to cut-through the information overload.  

 

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Martech Vendor Spotlight Report for Lead Generation

Lead generation has always been a critical aspect of B2B marketing, with marketing teams needing to feed the often insatiable demand of sales for fresh opportunities. But there are a unique set of challenges and

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Martech Vendor Spotlight Report for Digital Experience Platforms 2024

Watch our on-demand webinar “How to select your next digital experience platform” to learn more about this topic. In a marketing landscape where standing out is virtually impossible, choosing the right digital experience platform is

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The strategic imperative for a B2B-specific social media management platform.

Social media has become a cornerstone of B2B marketing strategies, offering unparalleled opportunities for lead generation, brand building, and customer engagement. However, the unique complexities of the B2B buying process demand a more nuanced approach

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B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.