Are your customers engaged? That’s the key question to ask when evaluating the success of your programmes: if you aren’t paying attention to segmentation, dynamic content and engagement, you’ll find the majority of your messages end up in a bulk or spam folder.

In this  guide, Oracle Marketing Cloud cover the latest intelligence related to email deliverability best practices, the changing ISP landscape, international regulations, and deliverability strategy. There’s also a handy global list at the end.