Written by B2B Marketing
Should you consider transitioning from using a stand-alone email marketing solution to a full-blown marketing automation platform? What are the tradeoffs between the two technologies?
This Gleansight Deep Dive assesses the benefits and tradeoffs of email marketing and marketing automation, comparing the core features of each, whilst examining the potential usability of marketing automation for small and medium-sized businesses and weighing up the financial opportunities it presents.
Lead generation has always been a critical aspect of B2B marketing, with marketing teams needing to feed the often insatiable demand of sales for fresh opportunities. But there are a unique set of challenges and
Watch our on-demand webinar “How to select your next digital experience platform” to learn more about this topic. In a marketing landscape where standing out is virtually impossible, choosing the right digital experience platform is
Social media has become a cornerstone of B2B marketing strategies, offering unparalleled opportunities for lead generation, brand building, and customer engagement. However, the unique complexities of the B2B buying process demand a more nuanced approach
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
