This Best Practice Guide will help you through every stage of the process, from understanding the characteristics of this audience to getting past gatekeepers then establishing a meaningful relationship and handing over to sales.
- Understand what characterises the c-suite, and how it differs from other target audience groups.
- Make an impact with members of the c-suite, using different types of approach and appealing to different executives’ behaviour types.
- Create a dialogue with this difficult-to-reach audience.
- Ensure a seamless handover to the sales team.
"With so much information out there, it’s hard to get anyone to pay attention, and CXOs are definitely the hardest. So, what can you do to create a dialogue with the c-suite?"
Contents
1 – Introduction: Who is the c-suite?
2 – Reaching the c-suite
3 – Establishing a relationship
4 – Six tips to engage the c-suite
5 – Conclusion: Keeping the relationship alive
