In our survey of 120 marketers working in some of the leading organisations across the UK, around 85-90% are either facing challenges with multichannel marketing or are working hard to make breakthroughs with multichannel.
Problems include integrating communication channels to numerous separate business systems such as CRM, integrating offline channels and how to identify individual consumers across channels.
As digital grows, organisations need to pursue strategies that make it easier to integrate communication channels, get the insight marketers need, and own the experience to then plan and execute marketing initiatives to take advantage of the huge benefits multichannel brings to both brands and consumers.
This Sitecore whitepaper examines the key findings and the challenges of multichannel marketing.
