Through a series of whitepapers Oracle Eloqua explores the five tenets of modern marketing. The first one is on targeting.Marketing can't be effective if you're unclear who's involved in the buying process. Without the proper strategies in place for data collection and management, your marketing operations will suffer because manual methods aren't geared to helping you meaningfully know, segment and refine your prospects.This whitepaper will explain how to gather and integrate information to help you gain a better view of your potential buyers.