Through a series of whitepapers Oracle Eloqua explores the five tenets of modern marketing. Number two is engagement. Buyers demand and deserve value-based interactions across all points of engagement. More importantly, timing and relevance are critical factors for content delivery and sales engagement. In the modern marketplace, customer centricity is the driving force of meaningful, mutually beneficial engagement.Read this whitepaper, created by Oracle Eloqua, to find out how to use data to engage with your prospects and customers in a significant way.