An estimated 90 per cent of today’s email is considered spam. Cutting through all that clutter requires thinking past the send button and leveraging a mix of tactics to drive significant and measurable results.
Use this easy-to-follow guide by Oracle Eloqua as a checklist to compare your current email marketing approach against four core areas where marketing automation extends the power of email: audience targeting, automating marketing tactics, enabling sales and measuring results.
The B2B Marketing Awards Winners Report 2025 is the definitive showcase of the most effective, commercially impactful and creatively advanced B2B marketing of the past year. It reveals how the industry’s top-performing teams are redefining
The B2B Marketing Awards 2025 are just around the corner. The increasingly relevant Most Commercially Successful Campaign category highlights programs that deliver measurable business impact. These campaigns go beyond creative ideas: they turn insight, strategy
If you want to understand what’s truly working in standout B2B creative right now, download the 7 Key Trends Redefining Creative in B2B Marketing. Based on the most compelling entries and winners from the 2024
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
