Buyers expect digital engagement throughout the buying process, regardless of purchase complexity. For marketers, digitally transforming the customer experience can elevate lead generation and conversion. To generate more sales-ready prospects, your digital engagement phase should be longer. But providing digital assets isn’t enough — marketers must create self-engagement tools that increase buyer affinity.
- Content, Creative & Campaigns
Why leads aren’t everything and you need to align your content with self-serve buyer journeys
- Content, Creative & Campaigns
This report takes a detailed look at why content marketing needs to be so much more than just generating leads downloading a report (yes, we know). Of course, this still plays an important role, but
