Getting the most out of your team

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The best leaders know that surrounding themselves with talented, productive people is vital: the marketing teams charged with making your vision a reality play a huge role in the successes and failures you bring to the board. So it's important they're managed effectively, especially during an era of massive change.

This document contains the key takeaways from August’s Leaders roundtable including:

  • How to identify talent and recruit the best people
  • How to cater for the demands of a changing workforce
  • How to build a team capable of being adaptive to changing business demands.

"Lean can be a powerful way of organising a team and managing projects and workloads"




Areas of discussion include:

  • The need for a focus on internal progression
  • The potential of project management methodologies in marketing teams
  • The shifting expectations of the workforce and how you can meet them.
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Guiding principles for marketing leadership in 2024 and beyond

In 2020, B2B Marketing reported on the transformation of the CMO role in response to Covid-19 and evolving behavioral trends, forecasting a shift towards marketing-led organizations by 2030. The report charted the evolution of today’s

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B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.