Telemarketing has been an effective and efficient marketing technique for decades. Despite the massive shifts in customer behaviour – thanks largely to the rise of the social media networks – telemarketing has continued to be a mainstay within the marketing armoury of all businesses in the B2B space. Indeed, telemarketing has proven its worth time and again as a channel where long and lucrative commercial relationships are forged and maintained.
With customers coming into the B2B sales funnel at many different stages, telemarketing can be the differentiator for a business looking to move buyers towards purchasing decisions.
B2B Marketing teamed up with The Telemarketing Company to explore how marketing professionals can effectively leverage telemarketing within a multichannel approach. Download the resulting report which contains a pair of practical how to guides, case study, Q&A with an industry-leading consultant and more.
