As brands continue to formulate and refine their strategies for Google+ there are a few important areas to review and explore as the platform continues to evolve and add new functionalities. Google has released new updates to improve user experience and drive more value for brands to participate.
This whitepaper investigates demographics and current industry trends which can help guide the focus for your brand’s alignment as well as providing a review of best practices which will help increase the likelihood of user engagement and aid a brand’s
success in this channel.
