Grande guide to community management

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Community management has become one of the most important, yet least understood roles in marketing. A good community manager acts as a bridge between the internal and external stakeholders in your brand by performing three critical functions: customer advocatcy, company glue, and creative kickstarter.From day-to-day activities to crisis management, this whitepaper from Oracle Marketing Cloud outlines everything you need to know about community management.

Community management has become one of the most important, yet least understood roles in marketing. A good community manager acts as a bridge between the internal and external stakeholders in your brand by performing three critical functions: customer advocacy, company glue, and creative kickstarter.

From day-to-day activities to crisis management, this whitepaper from Oracle Marketing Cloud outlines everything you need to know about community management.

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