Today email deliverability and privacy matter more than ever. With evolving standards and regulations, the stakes are high for those that don’t comply. As a result, email marketers need to master deliverability and understand privacy laws in order to ensure their campaigns are a success. To achieve a high rate of email deliverability, marketers must manage their organisations’ reputation, email distribution lists and optimise content.
This whitepaper by Oracle Marketing Cloud discusses the increasing importance of email privacy and highlights the best practices for effective email deliverability.