Written by B2B Marketing
A well-crafted line can be one of the most powerful marketing tools you could have. Why then are most of them in the B2B space forgettable cliches? Here Base One aim to redress the balance by asking (and answering) the question: What makes a great B2B strapline?
This whitepaper looks at what makes a good strapline and whether B2B companies need one as much as B2C companies do, while also providing an analysis of some great B2B lines from companies including IBM and FedEx.
This report takes a detailed look at why content marketing needs to be so much more than just generating leads downloading a report (yes, we know). Of course, this still plays an important role, but
The Elevation Awards 2024 Winners Report is an essential guide for client-side marketers to discover which agencies and organizations are leading the way in US B2B marketing creativity, innovation and excellence. You’ll be able to
Social selling is a modern approach to sales where businesses and sales professionals leverage social media platforms to identify prospects, build relationships, and drive sales. It moves away from traditional cold calling and conventional ways,
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
