With its capacity for building human connections, generating leads and nurturing relationships efficiently and cost-effectively – telesales can deliver exceptional value.
Sales strategies in the B2B sector are changing in response to advanced communication technologies, new customer preferences and evolving business models.
According to research by McKinsey, buyers are growing more comfortable engaging remotely, rather than face-to-face, with sales professionals.
This is transforming the way that companies sell, with fewer organisations focusing on field sales and more prioritising inside sales – the art and science of building a healthy business pipeline and delivering sales growth remotely.
We explore the many aspects of phone-based remote sales and address some of the common misconceptions:
- Remote does not equal impersonal
- Telesales is not a one-trick pony
- It’s not heavily scripted
- The phone is not the only channel used.
