Guiding principles for marketing leadership in 2024 and beyond

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In 2020, B2B Marketing reported on the transformation of the CMO role in response to Covid-19 and evolving behavioral trends, forecasting a shift towards marketing-led organizations by 2030. The report charted the evolution of today’s CMO from a specialist in marketing tactics to a pivotal figure steering company growth, now holding a prominent position at the executive table.

Since the initial report, this trend has persisted. Empowered by advanced technologies, marketers can gather more data to inform business strategies. Marketing now wields influence over a larger segment of the traditional funnel, aligning with buyers’ preference for online research over intrusive cold calls. As a result, marketing leaders bear heightened responsibility for their companies’ bottom line.

In this report, we interviewed various marketing directors, senior VPs marketing and CMOs from a plethora of industries, delving into the ongoing evolution of the role and its implications for marketing teams, strategies, and tactics. Want to find out the future of B2B marketing from a senior leadership perspective? Fill in your details in the box to the right and download the full report.

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Why leads aren’t everything and you need to align your content with self-serve buyer journeys

This report takes a detailed look at why content marketing needs to be so much more than just generating leads downloading a report (yes, we know). Of course, this still plays an important role, but

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The Elevation Awards 2024 Winners Report

The Elevation Awards 2024 Winners Report is an essential guide for client-side marketers to discover which agencies and organizations are leading the way in US B2B marketing creativity, innovation and excellence. You’ll be able to

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LinkedIn Social Selling Mastery: The Blueprint for B2B Success.

Social selling is a modern approach to sales where businesses and sales professionals leverage social media platforms to identify prospects, build relationships, and drive sales. It moves away from traditional cold calling and conventional ways,

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