This step-by-step guide will help all B2B marketers understand what influencer marketing is, what it can do, and how to put together an influencer marketing programme that delivers results.
- What influencer marketing actually looks like, specifically in the context of B2B.
- How to put together a strategic influencer marketing programme that meets your marketing and business objectives.
- How to identify, engage with and collaborate with powerful influencers in your sector.
- What different influencer marketing tools can do, and how to select the right one(s) for your needs.
This comprehensive guide includes:
- A B2B influencer marketing maturity index
- A practical and inspirational case study
- Your seven-step influencer marketing plan
- An influencer marketing tools map
- The 10 golden rules of influencer marketing.
"Every B2B marketing department should absolutely consider influencer marketing"
John Doe


Contents
1 – What is influencer marketing?
2 – Your seven-step influencer marketing plan
3 – Influencer marketing tools
4 – Case study: Workfront
5 – The 10 golden rules of influencer marketing