This Directors’ Cut of our High Performance B2B Marketing report is for time-poor CMOs, marketing directors and heads of marketing. It contains the most important findings of the research and outlines what they mean specifically for B2B marketing leaders, neatly packaged up.
- Discover what high perfomance marketing departments are doing differently
- Understand the implications for you and your department
- Develop an action plan to make sure marketing is driving business growth.
"As a marketing leader, you're responsible for making sure marketing fulfils its potential"
Contents
1 – Introduction
2 – What is high performance B2B marketing?
3 – The four pillars of marketing
4 – The best versus the rest
5 – Your action plan
