Most companies understand what their customers want. But focusing solely on products and profit just isn’t going to cut it in today’s competitive landscape. Marketers have to connect with what drives their customers – the emotion behind the action. To do this, you need to define your brand purpose.
This report, written in conjuction with marcomms agency Bray Leino, features insights from marketing leaders on how to unlock and leverage the ‘why’ behind your brand, including:
- Mike Cash, channel and group marketing manager at Electrium.
- Zoe Chapman, global offer development manager at Castrol.
It will show you how to build an army of advocates, get your team on board, and build your lighthouse statement.
