If you have 10,000 fans on Facebook but all you know about them is that they appear to like your brand, you might be in trouble. Extracting data from your social media efforts and analysing it helps you pin down who cares about your brand, how they are interacting with your brand, and how to get fans to not just ‘like’ but love your brand.
Analytics is the way to understand what drives your fans so they can move from passive Likes to active engagement.
This whitepaper draws from a recent Facebook survey to investigate the demographics of Facebook fans – how fans are acquired, discover pages, and engage – and highlights best practices on how brands can optimise social strategies.
