With the continual onslaught of technological advancements and new channels available to marketing, there is confusion. The market is playing catch up. Too many opportunities can kill the cat!
Demand generation is such a powerful technological approach to driving business and locating prime customers. It is a key practice for leaders and CMOs to understand and master, to be able to progressivley steer their teams. It is all about streamlining demand generation, rather than just turning up the volume.
As a result of observing the market we have put together a free guide, isolating key pitfall as well as opportunities to refine the demand generation approach.
Readers should include: B2B Leaders and CMOs with little time, but much need to consume valuable content. Their teams and anybody else who is influencing future customers.
Contents
1 Introduction
2 How not to do content marketing
3 How not to do video
4 How not to become a thought leaders
5 How not to do email
6 How not to go viral
7 How not to do mobile
8 About B2B Marketing and Oracle Eloqua
