Thankfully, the B2B voices decrying social media as an irrelevant passing fad have grown so quiet as to be largely non-existent these days. The initial battle was won, and brands from pretty much every vertical under the sun can point to successes within the social sphere. However, there is now a new problem: lots of people are getting social media wrong.
The How Not to use Social Media whitepaper, produced by B2B Marketing in conjunction with Oracle Social, contains a series of best practice tips to follow if you want to make sure you and your brand don’t look silly on social.
