Content marketing is a practice fraught with difficulties. And with nine out of 10 companies now frequently practicing it, it is essential content marketers keep on top of their game in order to maintain competitive advantage. Fortunately, most of these difficulties are foreseeable and amendable; equipped with the right knowledge, marketers can overcome these pains. This comprehensive 21-page whitepaper from Oracle Marketing Cloud answers the frequently asked questions by content marketers, providing an outline for best practices in all areas of content marketing; from content scoring to creating personas.