How sales and marketing are (and aren’t) working together to deliver ABM success

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Two-thirds (65%) of senior B2B Marketing and Sales decision-makers consider social media the most effective marketing communications activity to support combined sales and marketing efforts as part of an account-based structure. Social media is followed by email marketing (61%) according to an independent study, commissioned by Whiteoaks International, the UK-based technology PR agency.

Whether you’re still figuring out how to deploy ABM, or you’re already on the journey, you need to nail one crucial aspect above all others:

Sales and marketing alignment.

New research reveals where the risks and opportunities lie

This brand new research report commissioned by Whiteoaks International uncovers where the synergies and disparities lie between sales and marketing teams undertaking ABM.

Armed with this knowledge and insight, you’ll be in a stronger position to understand, anticipate and overcome your own sales and marketing alignment challenges.

And you’ll be best placed to make the most of some of the opportunities you may not have known were there!

Elevation Awards 2025 - submission guide

Elevation Awards 2025 Submission Guide

Ready to showcase your B2B marketing success? Download the Elevation Awards 2025 Submission Guide for everything you need to know about entering, including key dates, categories, and tips for crafting a winning entry.
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6 ABM predictions for 2024

ABM has certainly evolved in more ways than one this year. From making ABM more centralized to getting marketing and sales to break down silos, there’s certainly been a shift this year. But what’s in
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Five Steps for Demand Generation Success

Here are our five steps to success will help you unlock the full potential of your lead management process and ensure sales pipelines are kept full of quality leads.

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