Ninty-one per cent of B2B purchasers said that WOMM – word of mouth marketing – is the most important influencer in their buying process. And what’s more, getting your customers to do your marketing for you is the most effective way to sell your products and services. Word-of-mouth marketing has long been recognised as one of the most powerful tools in a B2B marketers arsenal, but do you know just how important it is?
This whitepaper by Tomorrow People discusses the importance of WOMM and provides top tips from some of the best resources around to help you make the most out of it.
