Written by B2B Marketing
What makes a decision-maker loyal to a brand?
A survey carried out last year found the key factor – more important than a brand’s authenticity, relevance and transparency combined – was brand consistency.
But if delivering a great brand experience in itself is difficult – it’s even harder to do it every single time, when that’s dependent on everyone from the receptionist to the CEO giving the right impression.
This guide will provide Marketing and HR leaders with actionable steps to collaborate on building a strong employer brand using social media, employee advocacy programs, and referral-based hiring. This process effectively demonstrates how to use
The report emphasizes the importance of customer knowledge sharing in today’s competitive market, where customers demand instant, personalized, and relevant information. Traditional methods of customer engagement are failing as they often make it difficult for
This free guide from B2B Marketing provides an in-depth look at mapping the small business customer journey. Learn how to create a successful customer journey and increase ROI.
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
