Online marketing now creates the majority of leads for businesses. However, many companies still choose to invest in traditional marketing techniques. This Tomorrow People whitepaper explains why and how marketers can move their focus towards new online channels to gain an edge over competitors.
This whitepaper will reveal the importance of:
- Educating c-suite executives.
- Redirecting your approach to your budget, in order to focus on inbound marketing.
- The importance of moving away from outbound marketing.