Social media is now an established component of the marketing strategies for most major brands and yet, too many are still falling victim to bad crisis management. Time after time, we see brands that should know better find themselves at the centre of an entirely preventable crisis.

In this whitepaper, Stickyeyes looks at why brands get social media crisis management wrong. Using genuine examples, they will explore the key issues and explain how brands succeed and fail in managing the chaos. They will also provide top tips to ensure that your brand isn’t the next victim of a social furore.