After you’ve invested time and budget in demand generation, how do you ensure the leads are followed up and turn into real business?
Typically less than 50% of leads are actually followed up, and often the figure is less than 25%.
All too often campaign managers face the challenge of demonstrating ROI on their marketing spend in the face of diminishing returns and a wasted lead generation budget.
This whitepaper explains how you can use an effective lead handover process that achieves marketing ROI – and generates more pipeline for the business.
