Consumers now have a stronger relationship with their mobile phones than ever. It’s the last thing they look at before going to bed, the first thing they see in the morning and they simply can’t keep their hands off it.Every marketer knows that the mobile channel is exploding with new possibilities for customer engagement. Yet, it is a demanding task to connect with customers as they are least receptive to receiving advertising via their mobile devices.This whitepaper will show you how SiteCore can help marketers to meet their customer’s lofty expectations and wave the mobile channel into intimate digital conversation that can be targeted and analyzed in a highly personalised way.