Consumers are fickle, easily distracted and have poor memories, making it hard to make a lasting impression. Increasingly, the job’s made even more difficult by the need to communicate across many different channels, from traditional PR to social media.This is why you need a strong brand story that arouses an instant emotional reaction that’s strengthened every time the branding’s seen, driving customer interaction and creating loyalty.Read this whitepaper by Tomorrow People to learn how to create a brand story that is truly compelling and generates loyalty.