How did Burger King’s Crispy Pretzel Chicken Fries help land a key account? Do you know which clients you should be focusing on for an ABM pilot, or how many? Do you want to start small, get your strategy right, and scale?
This report, written in conjunction with marketing agency Point To Point, will answer all your burning ABM questions, through case studies and insights from marketing leaders from top B2B brands, including:
- Matthew Webster, CMO, Molex
- Grad Conn, CMO, Sprinklr
- Lynsay Russell, marketing operations manager, Medtronic
- Jim Hopkins, senior product marketing manager, Salesforce.
It will show you how industry leaders at the forefront of innovation have challenged the traditional approach to ABM, employing new tactics for tangible ROI.
Plus, the report shares some of the key tactics to get you started with ABM today, covering everything from data preparation and account segmentation, to top tech and perfect pilots.
