Icelolly were using another call tracking provider but their main challenge was that they were unable to measure a large percentage of their data as no marketing source was being recorded. They were therefore unable to track each touch point of their customer’s journey.

They wanted to move to a provider that offered them more granular data, which in turn would allow them to increase efficiencies and subsequently drive more calls through to their partners.

Discover how Infinity helped them make that all-important transition.