IMI plc and Wyatt International

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An integrated campaign designed to explain a new vision and business strategy to IMI plc’s customers and employees.

FTSE company, the global engineering group IMI embarked on an overhaul of its business and brand strategy as part of a major business improvement programme. This involved a new brand identity, the restructuring of its operating divisions, and the introduction of a shared group vision and values. The two largest of these new divisions – IMI Precision Engineering and IMI Critical Engineering – commissioned Wyatt to help communicate these changes to its customers and workforce, the latter involving the engagement of 8000+ employees in over 100 locations and 75 countries.

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