FTSE company, the global engineering group IMI embarked on an overhaul of its business and brand strategy as part of a major business improvement programme. This involved a new brand identity, the restructuring of its operating divisions, and the introduction of a shared group vision and values. The two largest of these new divisions – IMI Precision Engineering and IMI Critical Engineering – commissioned Wyatt to help communicate these changes to its customers and workforce, the latter involving the engagement of 8000+ employees in over 100 locations and 75 countries.

- ABM & demand generation, Brand, Content, Creative & Campaigns, Data and Insights, People, Teams and Skills, Strategy and Evolution
Elevation Awards 2025 Submission Guide
- ABM & demand generation, Brand, Content, Creative & Campaigns, Data and Insights, People, Teams and Skills, Strategy and Evolution
Ready to showcase your B2B marketing success? Download the Elevation Awards 2025 Submission Guide for everything you need to know about entering, including key dates, categories, and tips for crafting a winning entry.