FTSE company, the global engineering group IMI embarked on an overhaul of its business and brand strategy as part of a major business improvement programme. This involved a new brand identity, the restructuring of its operating divisions, and the introduction of a shared group vision and values. The two largest of these new divisions – IMI Precision Engineering and IMI Critical Engineering – commissioned Wyatt to help communicate these changes to its customers and workforce, the latter involving the engagement of 8000+ employees in over 100 locations and 75 countries.